5 Qualities of a Kickass Explainer Video

Explainer video is video that are used to explain your company’s product or service.

Videos are increasingly becoming a massive part of our lives. Online video now accounts for 50% of all mobile traffic. Having a good explainer video is a great way to draw more traffic to your website and to create new customers for your business.

With that in mind here are 5 qualities that your explainer video should have in order to maximize your audience.

What sets you apart from the competition

Concentrate on the strengths of your product that the competition doesn’t provide. What makes your business and product unique.

Be short and to the point

The more concise the explainer video the better. Users have short attention spans, and consume large amounts of content. Therefore it is a good idea to limit the length of your video especially when it will be shared across social media. This means the viewer is more likely to retain all of the relevant information.

Optimised for mobile

Mobile is increasingly a massive part of how online video is consumed. Your explainer video should take account of this and be clear and concise at a smaller size. Your video should be instantly accessible to viewers. If they have to watch your explainer video on a different device at a later time they may forget or lose interest. IT is important that the video work just as well on mobile as it would on larger formats.

Improve Video Shareability

The easier you can make it for your audience to share, the broader the reach your video will have. This is important to grow your videos reach and connect with more potential clients.

Benefits, not Features

How will this product effect the customer? What’s in it for them. Customers understand how this product will make a difference to their lives but they may not understand or have any interest in the mechanics behind the product. It’s important to concentrate on how your product will impact the customer.

Frontload important information

Start with the most important point, as a video continues the amount of viewers drops dramatically. Therefore it is important to get the most valuable information across early while the greatest number of viewers have access to it.


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