Be part of the 2017 video trends

Video is becoming a massive part of our lives, particularly online.

It is estimated that by 2019 80% of all internet traffic will be video. Your business should be tapping into this trend. Mobile internet use has been on the rise in recent times. This trend is set to continue. Brands are now tailoring their content to a user base that will primarily use a phone. One of the big potential changes is vertical video. Mobile phones are best used upright. Apps like snapchat and periscope are already primarily used vertically when creating video, and this may be a growing trend going forward in mobile video. We may start to see more brands use vertical videos to create logo animation, explainer videos or other types of visual advertising.

Social Media

Companies are beginning to develop social media accounts to compliment their brand image. Brands like Oreos and Coca Cola have Instagram and Vine accounts with short fun videos focusing on their products. They release new content on a regular basis engaging with and entertaining their followers. Coca Cola is using instagram to display its logo animation in interesting ways.

Home Page Video

Home page video began to take hold in 2015 and it is poised to dominate this year. It creates a more immersive engaging website to hold a viewer’s attention. It can be particularly interesting to have an animated logo come to life when a user enters your site, adding a whole new dimension to your website and brand.

GIF’s

GIF’s have been around for a long time. Last year they had a surge in popularity and this looks set to continue into 2017. GIF’s load quickly and can be viewed easily across a variety of platforms. They are short which is a plus when consumers are browsing through social media and moving quickly between posts. GIF’s also have the added benefit of automatically looping, giving the user a number of chances to view your video.

360 Video VR

You don’t need a VR headset to consume 360 video, though it is a more immersive method. Brands are beginning to realise the potential of 360 video. Viewers can interact with the video creating a stronger connection than a traditional video.